Pie Face: A Little Slice of Australia in Bangkok
I recently stopped by Pie Face for the second time, mostly for a much-needed hit of Aussie nostalgia. Seeing those signature “faces” immediately brought me back to my time in Australia—a country I haven’t visited in many years.
While the original franchise in Australia has famously struggled and downsized over the years, the brand still holds a special place in my memory. I wasn’t sure at first if it was the same Ozzie-born brand, but a quick search confirmed it! While the branch at Samyan Mitrtown seems a bit quiet lately, the nostalgic quality is definitely still there.
The Taste Test
My husband likes their savory beef pie. I think the pies are quite decent, but what I love most are the “faces”—each pie has a different cheeky “emoji” expression stamped on the crust to represent the different fillings. It’s such a clever, quirky touch that makes a simple snack feel a bit more special.
The Ketchup Mystery & Local Ownership
They serve ketchup (tomato sauce) with every order. At first, I thought this was just a “Thai-style” localization because we love dipping everything in sauce! However, I later realized that in Australia, a “meat pie with dead horse” (Aussie slang for tomato sauce) is the traditional way to eat it. It’s a double dose of authenticity!
Interestingly, while the brand has faced drama back in Oz, Pie Face in Thailand is operated by the King Food Group. This adds it to a heavy-hitting portfolio of international franchises like Krispy Kreme and Cinnabon, so it’s in professional hands here.
The Deal
If you’re looking for a quick snack, their promotion box set is excellent value: 💰 3-Piece Set for 99 Baht (Includes 2 savory pies @ 35B each and 1 sweet pie @ 42B) or 6-Piece Set for 199 Baht (any flavor).
Where to find them:
Since their first branch opened at EmQuartier in 2015, the number of outlets has dwindled to just three. I truly hope they can survive the competitive Bangkok food scene! 📍 Samyan Mitrtown 📍 Suvarnabhumi Airport 📍 Sukhumvit 66/1
